techcrunch startup battlefield australia

TechCrunch Startup Battlefield Lands in Australia

Like YBF, Hoist’s vision is to get more great ideas to collide, more often, which we’re doing by encouraging collaboration across the whole innovation ecosystem. Bringing together startups, investors and corporates is the first level of this mission, as we enable a global platform to showcase Australia’s entrepreneurial talent.

We are proud to announce the deepening of these global networks with the hosting of TechCrunch Startup Battlefield at the ATP in November, helping startups in Australia elevate their global profile.


Startup Battlefield’s value to the Australian ecosystem

Hoist and YBF’s focus has always been on helping build Australia’s startup economy compete globally, by giving founders throughout Australia the tools and networks they need to create game-changing companies.

It’s immensely exciting to have Startup Battlefield as a platform on which Australian startups can promote and move to compete internationally. Techcrunch Australia will kick off with a VIP Party on the evening of 15 November, and then for the full day of November 16th. Popular Battlefield mainstays Startup Alley and the CrunchMatch Investor Lounge will be running throughout the day, giving startups a chance to exhibit their businesses, while investors can maximise their time networking with relevant startups.

The main pitching event involves fifteen startups pitching their businesses, from which 5 are chosen for a finals round. This whole process is live-streamed around the world, giving the cream of Australia’s tech entrepreneurs a global audience. The winning team leaves with $25k and an all-expenses-paid trip to Silicon Valley to compete in TechCrunch’s flagship event, Disrupt BattleField. This is an unrivalled opportunity in Australia to compete with the world’s best, bringing Australia’s brilliant but humble tech talent to the fore.

julia marissa startup battlefield

ELEVACAO and Founders for Founders

ELEVACAO’s involvement is key. An important takeaway for us from recent revelations about the state and management of diversity in technology is that words mean little, and actions mean everything. Placing ELEVACAO at the forefront in shaping the Australian TechCrunch Battlefield stands as testament to that belief, that diversity in tech is about working together at an organisational level to set an example through action.

It is critical that female founders feel welcome in applying for Startup Battlefield. ELEVACAO’s presence in this partnership will be essential in creating an environment that values inclusiveness and diversity, and gives the best and brightest a space on the global stage.

Fundamentally however, it is the Founders for Founders initiative, lead by Julia French that is leading the charge. The group is a founders-only mentoring network for Australian startups within Australia, with strong ties to Silicon Valley. Recognising the need for active engagement of the Australian ecosystem, Founders for Founders initiated the process of bringing TechCrunch Battlefield to Australia.

The core belief behind this initiative is to combat the notion that entering the Valley is the only path to success for Australian startups. With TechCrunch Battlefield, Founders for Founders is helping create the opportunity to attract investors and interest to Australia, rather than having to travel to other areas of investment and interest density.

hoist atp


Hosting TechCrunch Battlefield at the ATP is just one of the many ways Hoist is advancing the startup ecosystem in Australia. Key to the success of successful startup ecosystems around the world is the physical concentration of resources. Hoist is creating this density of entrepreneurial and technology seen in cities like London, Silicon Valley and Berlin, creating and curating high-impact innovation precincts.

Startups, scale-ups, corporates, academia all have a role to play in making globally competitive enterprises, and so will all be brought together under one roof at the ATP, particularly relevant with the precinct’s proximity to USYD and UTS. Tenants can then leverage economies of scale to access communal resources like hardware, industry networks, and increased density of high quality talent – in short, everything a business needs to succeed not only nationally, but globally. TechCrunch’s Startup Battlefield is one of the ways Australian startups will be jettisoned into the global arena.

Hoist’s management of the ATP is just the first of an Australia-wide engagement and activation strategy that seeks to break down inter-state rivalry for the benefit of the whole country. Critical to the viability of this vision is that Hoist is a commercially sustainable entity, capable of developing, curating and scaling innovation precincts without government assistance.

It’s fantastic to work with Julia and Marissa, who have the courage to not only think big, but execute big, something that the ecosystem and Australian population should celebrate and seek to emulate. We look forward to working together to ‘hoist’ Australian talent into the global arena through Startup Battlefield, and further into the future.


Tickets are now on sale to attend Australia’s first Startup Battlefield via this link: www.foundersforfounders/techcrunchevents.php

We also strongly encourage startups to begin applying for Startup Battlefield as soon as possible.